PPC that drives results, not just clicks
From campaign strategy to ad optimisation, we take a data-driven, performance-first approach to PPC—maximising your ad spend to reach the right audience, drive high-intent traffic, and turn clicks into customers.
Our process for progress
Objectvive alignment
Defining your PPC objectives is key to reaching the right audience and driving real results. Whether you’re focused on boosting brand awareness or maximising ROI, we design and execute creative campaigns that align with your goals.
Audience identification
We combine in-depth qualitative research with first and third-party data to pinpoint your ideal audience across demographics, locations, interests and behaviours. We activate these targets across platforms, driving high-intent traffic from multiple sources.
Budget management
PPC offers precise budget control, but strategic management is key. We monitor spend daily to keep campaigns on track, reallocating budgets dynamically to ensure you get the best possible return on ad spend.
Track, test, optimise
Through pixels and attribution modelling, PPC offers deep insights into exactly what’s driving results. We analyse performance of key metrics to optimise campaigns in real-time, integrating A/B testing of different ad elements to drive maximum performance.
Our
services
Paid Search
By optimising keyword targeting, ad copy and bidding strategies, we ensure your search ads appear in front of high-intent users, driving traffic, conversions and instant results.
Google Display Network
We harness this vast network to place your brand across thousands of websites, apps, and even YouTube, driving awareness at scale across untapped audiences.
Paid Social
Whether it’s Meta, LinkedIn, TikTok, Pinterest, or Reddit, our tailored approach to Paid Social ensures your ads feel native to plaftorm, reaching the right audience, whatever the channel.
AI-Driven PPC
With expertise in AI-powered ad platforms, we integrate automation into our PPC strategies for maximum impact. From Google Performance Max to Meta Advantage+, we optimise AI-driven campaigns to target high-intent users at every stage of the funnel.
Our PPC specialist team
With a combined 25 years of experience in PPC, the Helium team know what it takes to elevate our client’s appearance in paid search results, enticing clicks from customers that are ready to buy.
What Makes Us Helium?
Discover the values and expertise that set us apart in a crowded digital landscape.
Proactive,
not reactive
We pride ourselves in being one-step ahead, always considering our next move to secure results for our clients. We continually review our own strategies and processes to identify ways to make things even better.
Radical clarity,
not smoke and mirrors
We’re open about what is or isn’t working for our clients, and communicate honestly. We share reporting dashboards with our clients to ensure all stakeholders are looking at the same source of truth – the results.
Data activation,
not analysis paralysis
We never dive in head-first. We take a step back and analyse quantifiable data to guide our decision-making. Better decisions made faster, to the benefit of our clients.
