Club Five Membership and eCommerce
Club Five is a members only online fitness hub offering an extensive programme of real time video training sessions and bespoke gym wear.
They approached us to design and develop a new platform to host a plethora of video content, handle live video streaming, nutritional articles, and motivational advice to thousands of existing paying members.
The challenge
With over 395 live-streamed videos and 4,500+ active members, Club Five needed a complete rebuild to support its rapid growth. The challenge was to create a seamless user experience that combined subscription membership, live video streaming, and eCommerce. All within a single, high-performing site.
We also needed to carefully manage the migration of over 2,000 paying members and a large volume of video and page content, without disrupting access.
With huge spikes in traffic during live classes, the infrastructure had to scale automatically to handle thousands of logins and requests at once.
A simplified sign-up process and automated subscription management were also key to reducing admin and improving retention.
Our Approach
Careful data migration
A data migration plan was paramount to the success of the project. With over 2,000 active members and a large number of video and informational page content that needed to be seamlessly migrated to the new platform.
Ready to scale
Live streaming video and huge traffic surges meant we needed to carefully handle server request and include auto scaling server resources. The site effortlessly handles thousands of simultaneous logins and asset rendering.
Seamless subscription management
A simple signup and subscription management portal was an important part of attracting and retaining members. Automated subscription renewals and user management could free up the client from hours of admin.
The result
The success of the website brought an influx of new members to the Club and giving birth to new sister brand, LEAP Academy, that allowed Club Five to expand the offering to professional PT courses.
