James May Theory May
App revenue increased by 365% year on year, driven by better retention and conversion rates.
Challenge
The James May Theory app had built a strong reputation as the highest reviewed theory app on the market but needed to increase their visibility and market penetration.
Why It Mattered
In a crowded market of driving theory apps, cutting through the noise was essential—not just to acquire users, but to build lasting engagement and trust. With James May’s recognisable voice and persona at the core of the app, our digital marketing strategy had to balance entertainment with educational credibility.
Our
approach
Tailored in-app notifications
Utilising OneSignal, we created a user flow so that certain actions within the app resulted in in-app notification. A key message here was reminding users to subscribe which helped increase conversion rate.
Ad copy testing & improvement
Revamping copy to be more enticing, funny, and incorporating market research on driving test pain points to increase CTR. We also test how overlays perform across different devices and platforms.
App store optimisation
Revamped App Store and Google Play listings. Introduced new screenshots, updated the icon, and revised the app description using keyword research.
Raising the Bar
By combining smart creative, strategic budget allocation, and in-app retention tactics, we helped James May Theory App increase revenue by 365% in under 12 months
