Ramble Worldwide
Through technical SEO fixes and content improvements we grew organic traffic by 43% within a 6-month period.
Challenge
Ramble Worldwide (formerly Rambler Walking Holidays) rebranded and migrated their website, which led to a significant drop in organic traffic, keyword rankings and organic revenue.
Why It Mattered
The rebranding introduced a new identity, which naturally affected customer behaviour, especially the regular, loyal customers. More critically, key search rankings for core keywords declined or disappeared entirely, resulting in a drop in organic traffic and revenue. Paid Search activity was increased to bridge the gap of the organic drop but this was not sustainable.
Our
approach
Optimising core keywords and high-traffic locations
We rewrote and enriched existing content with strategic keywords and created new content around key destinations.
Maximising click volume
After identifying key pages and locations that had a low CTR, we rewrote meta titles and descriptions to help Ramble stand out in the SERPs.
Technical SEO fixes
Proactively found and fixed broken links which helped complete the migration in Google Search Console and made significant contributions to organic results.
Raising the Bar
Ramble Worldwide saw significant improvement in organic traffic, keyword positions and organic revenue which not only recovered to pre-migration levels but exceeded them by 17%.
