RED Driver Training
Learn how we scaled RED’s inbound enquiries by 105% through a tailored paid search strategy, all while keeping costs steady.
Challenge
COVID-19 created a significant bottleneck in driving tests, leading to an instructor shortage across the UK. RED Driver Training faced the challenge of scaling its team of instructors to meet learner demand.
Why It Mattered
RED Driver Training wasn’t just facing a numbers issue—it was about ensuring aspiring driving instructors could find a clear path to their new career. With thousands of students waiting for tests, the need for skilled instructors had never been greater. Our mission? To make RED the first choice for those looking to step into this rewarding profession, addressing industry demand while empowering individuals to start a new chapter in their lives.
Our
approach
Laser-focused keyword strategies
By analysing search terms deeply, we optimised ads to match the right audience while filtering out irrelevant queries.
Compelling ad creatives
Fresh, engaging copy and A/B testing boosted click-through rates by 120%.
Holistic funnel targeting
From awareness to conversion, we used tailored messaging to guide potential instructors through every stage of the decision-making journey.
Raising the Bar
RED Driver Training became the go-to destination for new instructor training. Our strategic approach delivered double the results without increasing their marketing spend.
Their expertise and dedication is of course assured, but what’s been most impressive is their “can-do” and flexible approach which has paid dividends. Andy Mitchell – Chief Commercial Officer | RED Driver Training
