Driving app visibility 

Through app store optimisation (ASO), paid social and app store paid campaigns, we increased the exposure of the James May Theory App which helped increased revenue by 42% YoY.

James May Theory App


The driving theory app market is highly competitive, saturated market with lots of brands fighting for visibility. James May & team have created a quality product (the highest-rated app in the market) and were looking for ways to increase visibility and therefore sales.

Our Approach

  • Over 70% of app installs come directly from app store searches, therefore app store optimisation (ASO) is key to growth. We rebranded the icons as well as updating the store screenshots & descriptions to increase store conv rate.
  • Rebuilt the Apple search ads campaigns to allow us to bid more aggressively on high converting search terms. This increased conv rate and reduced cost per install.
  • Implemented OneSignal to allow us to manage, report on and A/B test push notifications, therefore increasing subscription sign up rate.


Year-on-Year app revenue has  increased by 42%.

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