Driving organic visibility in a new market.

Minimum are a new player to the growing Carbon Accounting market. The site was small and didn’t go into detail on their product or how they could help customers. Helium worked closely with the Minimum team to get under the skin of the product and create over 45 pieces of content designed to reach users across the whole funnel.



Minimum are new to the carbon accounting space and needed to drive organic visibility as well as develop authority in the space. In addition to this, the website was new to search engines and had a number of technical aspects that could be improved to help search engines navigate and interpret the site.

Our Approach

‘Content is king’ is a cliche SEO phrase, however, it perfectly describes our strategy to move Minimum from a new player, to a key resource in the space. Working closely with the team, we developed a deep understanding of the space to ensure all the content was valuable and accurate.

  • Content was created off the back of a keyword strategy identifying high volume search terms as well as terms with less competition.
  • A technical SEO audit of the site was conducted highlighting a number of issues that were quickly rectified. Additionally, a site speed audit uncovered a number of quick wins to further improve site speed.
  • As the site was very new, there was a lot of work to be done to improve the domain authority vs competitors. A link building strategy was put in place, with the quick wins coming from unlinked mentions.


We developed 45+ pieces of new content to help drive new organic rankings. Since starting we’ve seen a huge increase in rankings of keywords we’re tracking.

I led my Company’s engagement with Rich and his team for 12-months whilst overseeing marketing.

During this period Helium provided us with pragmatic, flexible and strategic planning that they executed well.

The team are proactive, detail-orientated and reliable. I would highly recommend working with Helium.

Charlie Evans
Chief Commercial Officer | Minimum

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